CASE STUDY

Openly

The Brief

Beautifully Simple Insurance

Openly engaged Origin post it's Series A funding round to help create its first marketing department. Over the course of 6 months, Origin developed a marketing strategy, installed and implemented marketing automation, oversaw and implemented sales enablement, created and ran a social media organic and paid program, and consulted on digital brand design and digital strategy. Today, Openly has 100 employees, has raised over $67 million, and has a growing in-house marketing team which Origin supports.

Openly

The COMPANY

Openly are a Boston-based Insurtech. They have developed insurance products and quotation software to allow Insurance Agents to provide home insurance quotes for high value homes in minutes – freeing up time for agents to focus on their customers.

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The CHALLENGE

Openly engaged Origin to help them develop and execute a social media and lead generation strategy for the business as it rolls out state by state.

Openly

The Solution

We have worked closely with the Openly marketing team on social strategy, messaging, creative, campaign delivery, video and also establishing marketing automation processes and assets through Hubspot.

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