Help shape the messaging, advertising, content and customer experience for a Fintech venture with both B2B and B2C audiences.
Gretel is a digital platform which enables Financial Institutions to reconnect with customers, improving financial inclusion, and maximising customer relationships. Gretel is the path back for lost and dormant customers. Their mission has grown in importance, given the current financial crisis facing many people in the UK.
The Origin team were challenged to help Gretel engage consumers and large financial institutions to get involved.
Working with the Gretel founding team throughout the past year we have supported them in the production of the digital customer experience, created content assets to support a lead generation strategy, established marketing automation processes and supported the launch of the the Gretel MVP in the summer of 2021.
Change starts here
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